We acknowledge our heritage whilst remaining focused on the growth and future prosperity of the company.

We plan our season and execute our strategy on time.

We're early adopters and embrace new ideas

We prioritise employee safety and professional growth because our people are the heart of our business.

We take seriously the sustainability of our land, water, livestock and environment.

We are proud of our farms and equipment and this is reflected in all operations.

We communicate freely between teams.

We update stakeholders with timeliness and accuracy.

We make informed decisions and commit to our choices.